Wednesday, October 08, 2008

Time Managment

This blog usually gets 2 updates a day. My other main blog, Collective Wisdom gets between 3 and 7 updates a day. How?

Working ahead. Planning ahead. Scheduling work and scheduling free time. It's not as tight as it sounds.

One of the ways I am able to have so many updates is that I use and promote other peoples materials.

There is also a Marketing Blog that is entirely my own thoughts along with a picture blog, and political themed blog, links are somewhere on this page if you care.

What I am about to share with you came in my email and would normally appear on the Collective Wisdom blog, but the content is needed by a lot of us that are trying to do more than ever in less time.

The Marketing Minute

Unless the building is on fire...stay OUT!

Posted: 29 Sep 2008 09:48 PM CDT

I know, as an agency owner, writer, speaker and active community volunteer (not to mention dad et al) there are some days when I literally run from meeting to meeting, trying to squeeze in phone calls in between meetings. And then I wonder...when will I get all the work done that these meetings generated? Those are frustrating days. But, to be fair, I do it to myself.

Sometimes I have to give myself a reprieve. So I cone myself.Cone1_1

Coning is something we invented at McLellan Marketing Group because all of us need some "quiet time" now and then. Every employee at MMG has a traffic cone in their office. When that cone is placed in their doorway, it means, "unless the building is on fire, do not disturb me."

I coned myself for about 90 minutes yesterday. The week had been frantic and I was riding very close to several deadlines. I got more done in those 90 minutes than I had all week. And best of all....I felt great. I felt calm, I felt successful. I felt like I was back in control. Here are some of my secrets to successful coning.

  • Have a commonly understood signal (like the cone) that everyone in your office will honor.
  • Set the example by NEVER interrupting a coned person.
  • Turn your cell phone, regular phone et al ringers off.
  • Do not check e-mail, blog feeds or any other distraction during your coned time.
  • Do not do it for more than 90 minutes (its very frustrating to be on the other side of the cone and need to talk to someone who's been coned for 3 hours.)
  • Make it a habit. Do it at least 3 times a week. Even for 30 minutes a time

Of course, it does not have to be a cone. Get creative. As you can see, I have added a skull to my own cone...just to reinforce the gravity of circumstance that one would experience if they broke the code of the cone.

It's hard to keep those marketing juices flowing if you are feeling bogged down. Find a way to get yourself some quiet time. You'll be surprised at how quickly you get re-fueled.

(And yes, I have a carpet with a little road on it for match box cars in my office. Another post for another time!)

How do you carve time out for yourself? How do you get thinking time, writing time?

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