The opposite of Googling

Google has become a generic term for searching on the internet, similar to the way Kleenex has become a generic name for facial tissue.

Except Google, really is the king of internet search, with 60 to 70% of the market, while Kleenex is just one of a dozen brands that divide the market.

To Google is to search on the internet, (and 7 out of 10 of your friends are actually using Google).

Imagine though, that instead of searching for items, you could tell a search engine to notify you whenever something new was found on the internet pertaining to a subject you had interest in.

Google will do it.

Yep, it's called Google Alerts. Click here and you can do it.

You need a G-mail account, (which is free), and then you have access to the entire world of Google.

A friend of mine, Shannon White, the Executive Director of the Three Rivers Festival, had set up a Google Alert of for the Three Rivers Festival and a story I wrote a couple days ago appeared in his email, courtesy of the Google Alert system.