Tuesday, July 26, 2011

Slowing Down...

When I worked in the radio advertising business, I had to learn to allow proper pacing.

Too often in our urgency to respond quickly, we leave out quality.

Seth Godin has more:

Has the speed shortage been averted?

We certainly had one a decade ago. Communication was moving too slowly, interactions took too long, ideas stumbled along. It used to take four weeks for someone to answer a piece of mail!

Leapfrogging that four week standard was one of the key reasons to adopt online business. Faster meant better, because faster led to tighter integration, more feedback and greater market share. Four weeks became two weeks became a day became an hour...

I'm not so sure we have a significant speed shortage any longer. Not in the loop of business communication, certainly. Being twice as fast to respond as you were last year may no longer be worth the risk and effort. It might not even be possible. (Though there are a few areas where first matters a lot, most notably the speed realtors respond to inquiries).

What's scarce? Good ideas, not just fast ones. Shipping the good ideas. Finding the spot where uncomfortable meets important.

I'd rather you think and instigate. Get back to me tomorrow, that's fast enough.

No comments:

Post a Comment