Monday, February 22, 2010


In the sales and advertising world, we learn that the buyer needs to understand WIIFM. That stands for:
  • What's
  • In
  • It
  • For
  • Me
This is our brain's way of filtering the thousands of messages, both direct and indirect that we are exposed to daily.

Sometimes the ME part of that equation gets a bit out of whack. The ME could be your ego, your inner self, your soul, even your spirit. Sometimes we need to prop ourselves up, other times, we need to be more humble.

Love yourself.
Be true to yourself.
Step outside of yourself.

I find my value in what my Creator sees when He sees me. Which is both an imperfect sinner, and also someone worth dying for. That is the tremendous balance that comes from my Christian faith. It is humbling, and edifying at the same time.

On a personal and business level, I am sometimes amazed and humbled at the same time.

Every month I receive numerous invitations to speak, teach, write, and guide people in the areas of advertising, marketing and now the subject of social media.

I know there are others that can do the grunt work better than me. I also know that I am better than many of them at looking at the Big Picture and Little Details.

Life is fun. Life is a challenge. It is both and much more. One of the keys is a balance which I strive for.

Saturday I was cleaning out emails and found this piece from the DLM blog which inspired everything you've read so far:

Avoiding the Dangers of Narcissism

Posted: 19 Feb 2010 07:01 AM PST

A beggar falls asleep in a drunken stupor by the side of the road. A short while later, the lord of the manor passes by with his retinue and, seeing the beggar, decides to amuse himself by playing a trick. The lord has his servants carry the beggar to the manor house, taking great care not to wake him. They place him in a an enormous bed in an elaborately decorated bedroom, have fine food and drink prepared for him and then stand by the bedside, waiting for the beggar to wake up. When he does so, he is amazed to see his surroundings and asks where he is. The servants tell him that he is, in fact, the lord of the manor, and has been suffering from a fever during which he deliriously ranted about being a drunken beggar. At first, he protests, but the servants are astonished when he soon accepts their story and starts ordering them around. He even commands them to put on a play to lift his spirits after his terrible ordeal. So begins Shakespeare’s play, The Taming of the Shrew. The beggar, Christopher Sly, is a fool, of course, for being so credulous. But Shakespeare’s ridiculous character has lessons for us all.

It was, until quite recently, relatively difficult to move up from the financial and social situation into which you are born. Now, opportunities are more forthcoming, and it is not uncommon for people to become significantly wealthier or more successful than their parents or grandparents. But herein lies a danger. We can start to define our self worth – and that of others – by external things: money, possessions, success, academic qualifications, even the attractiveness of a partner.

This narcissism can lead the modern Christopher Sly into a life without center, shallow and egotistical. Consumerism, capitalism – not bad in themselves – can lead the unwary into dangerous waters. How can we navigate through?
  • Remember that life is fragile and can end at any moment.
    How many people have died since you started reading this article? There is an ancient Indian form of meditation where monks observe corpses and contemplate on the fleeting and uncertain nature of life. Remembering our own mortality can keep things in perspective.

  • Stop making distinctions between people.
    Lord of the manner or beggar, we all have intrinsic value. When you start making distinctions between the value of people based on externals, there is no end to the categories you can invent, and this can be a dangerous game, as the bloody history of the twentieth century showed.

  • Don’t take yourself too seriously.
    In a sense, all life is a game. The ancient Indian spiritual texts describe the whole universe as the play of Brahman, God playing with God in myriad forms, as you and me, beggars and lords of the manner. To quote the bard, ‘All the world's a stage, And all the men and women merely players.’

  • Consider that the true meaning of life is to give service.
    The external trappings may come, but if you can be of service, then you will find your center. Einstein noticed this when he wrote, ‘Only a life lived for others is a life worth while.’
Interestingly, Shakespeare never returns to Christopher Sly, and we are left wondering what happens to him. Many commentators believe that this section of the play has been lost. In any case, we are left to wonder what happens to foolish Sly – how long can he carry on deluding himself before he gets dumped back on the street?

Without a true appreciation that external things, valuable and enjoyable though they are, have no fundamental meaning, we can find ourselves adrift and, in the end, alone. Let’s take a lesson from Christopher Sly.

Written on 2/19/2009 by Mark Harrison. Mark writes about personal growth, communication, and increasing personal wealth. Check out his new book, Thirty Days to Change Your Life.Photo Credit: videocrab

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