WFWA PBS39 has been broadcasting since 1975 to the Fort Wayne area, and since 1985 as an independent, community-owned and operated PBS station, the only one of its kind serving northeast Indiana. Each day, we offer 'round the clock non-commercial educational programming across four digital channels: PBS39HD/Channel 39-1; Kids39/Channel 39-2; Create TV/Channel 39-3 and 39-4you/Channel 39-4. PBS39 is proud to offer equal access to the highest quality televisions programs available to everyone within reach of our signal, every day.
Follow on Twitter: PBS39FtWayne
Plan now to attend the 2nd Annual Indiana Social Media Summit! Seats are available on a first come first serve basis for our Fort Wayne hosting location www.Bakerstreetfortwayne.com.
Come hang out with fellow social media peeps and tweeps and find out who wins the coveted best of social media awards.
This ticket grants you access to the Fort Wayne event, which will be happening similtaniously with the other locations. We also plan to maximize the interaction by sharing video and chat with the other locations via the magic of the interwebz.
Use the hashtag #IN_SM10 on Twitter!
Contact Kevin Mullett for info about the Fort Wayne event. @kmullett on twitter
When: Dec. 30, 2010, noon-2 pm or later
Where: Baker Street Restaurant
4820 N. Clinton Street, Fort Wayne
Scan this QR code for a map
Use the hashtag #IN_SM10 on Twitter!
Contact Kevin Mullett for info about the Fort Wayne event.
@kmullett on twitter
Posted: 02 Dec 2010 01:30 AM PST
People who ask what the ROI of using social media is will never understand the value (not the ROI) of things like Facebook and Twitter. I asked my gang of friends and colleagues and contacts and potential customers and clients (because in my world, they are all mixed together) a question on Facebook. Here’s what I got back:
Peter’s advice actually goes further than I can screen capture (because I’m not smart at using Skitch enough to do so, at least).
People who ask you about ROI won’t ever see that there’s a huge value in my being able to know all this about Berlin before I show up. That is, unless you tell them about human business, and about how building relationships matters, and what you’re working on is much bigger than just straightforward sales.
Am I wrong?
Social networks can be handy for many things. But the sites often leave something to be desired. It would be nice to access your network from your desktop. And accessing multiple social networks would be even better. That's what these programs are all about.
Seesmic (free)—Seesmic Desktop lets you manage Twitter and Facebook on your desktop. You'll see all the activity from your accounts in neat columns. It's easy to see everything at once. And you can post to both at the same time.
On top of that, you can manage multiple accounts. The whole family can access their accounts in one program. You can also manage Facebook Pages in Seesmic. It's an all-in-one solution for managing your social-networking accounts!
TweetDeck (free)—You could be using Twitter, Facebook, MySpace, LinkedIn, Foursquare and Google Buzz. That's a lot to keep up with! This program can pull in updates from all of those services and more.
Each site gets its own neat little column. You can read them all in one window. You can even post your own updates to multiple services simultaneously. What a great way to share your thoughts with everyone at once!
Photo Uploader for Facebook. (free)—If you want a really easy way to share photos on Facebook, download this program from Adobe. You can drag and drop images or folders directly to the program. From there, they will be uploaded to Facebook.
But Photo Uploader for Facebook isn't just about photos. The program will also display news feeds and notifications. And you can update your status directly from your desktop. You can even access Facebook's chat feature.
The desktop isn't the only place you can use social-networking sites. You also access Twitter and Facebook on your phone. Click here to find the best phone apps for social networking.
Cost: Free
Systems: Windows XP, Windows Vista, Windows 7, and Mac OSX
Click Here to Download Now >>
I don’t imagine it will take Google very long to catch up (I did say they were fast), but until then, it would be nice to have some alternatives to finding killer apps for your Android phone.
In this article, I am going to share the top websites for finding the best Android applications. These sites should hold you over until Google releases their app store to the public.
[Note]: If you aren’t impressed by any of the apps you find in the Android Market, why don’t you try writing your own? Who knows, your app could end up on these websites in the near future.
The current Android Market is a good place to start. As you’ll see, there isn’t too much organization here, but the site does display all of the top ranked applications and games. You can click on the Top Free tab, which allows you to view all of the top free apps by their respective categories.
Clicking on an app will display screenshots of it off to the right, as well as a small description of the application and the name of its developer(s). I’d assume that this would be the location of the future Google app store, but it’s hard to assume anything like that with Google.
Android Zoom is an even better alternative to the current Android Market in my opinion. Paul covered AndroidZoom in his 6 Android Websites You Should Check Out article back in January. (Also see AndroLib)
With AndroidZoom, you can view all of the latest Android applications and sort them by the newest, most popular, and highest rated. You can also separate them by free and paid, along with selecting from the different categories on the left-hand side of the page.
Click on an app and you are taken to a screen where you can view a short description, see related apps, and download. When you click Download, you are taken to a page that gives you three options.
You can use a QR code scanner and take a picture of the image (with your phone) to download the app, follow directions to manually install from the Android Market, or receive a direct download link on your phone’s email.
Cyrket provides application statistics for all of the apps in the Android Market. The default sort method is alphabetical, so don’t let it scare you when you visit the page and only see Chinese symbols. You can sort the listings by most expensive, least expensive, popularity, and highest rating. You can also opt to see only the free apps.
When you click on an app, you are taken to a screen with the app’s description, screenshots, and a long thread of users’ comments that you can use to get feedback.
101 Best Android Apps is another great place to get information and ratings on a lot of Android applications. Apps are sorted by many different categories (e.g. Business, Education) and topics (e.g. Music, News) and you can choose to see the best rated apps by day, week, month, or all time.
The site allows you to rate apps and it provides very nice, large screenshots. If you click more info, you can view a few more screen shots, a description, and comments.
AppBrain has lists and lists of Android apps. You can view all the hottest apps, the latest ones, or pick your favorite categories. Reviews and download information accompany the apps and you can utilize the search feature to find what you’re looking for.
If you create an account on AppBrain (links your Google account), you can enjoy added benefits. With an account, you can easily install and manage your apps directly from the web browser, sync your apps easily with their native Android app, and share the apps installed on your phone with your friends.
What do you think of the sites listed? Did I forget any? Will you be utilizing any of these resources for your Android application needs? Leave your thoughts, ideas, and comments below!
Image Credit: lwallenstein
(By) Steven Campbell - a tech enthusiast and social media blogger. Check out his Social Branding Blog
Facebook privacy -- how to protect yourself
Posted: 23 May 2010 10:45 PM PDT
Let's face it -- Facebook is becoming a significant element in many business' marketing plans. And with good reason. As the member mark approaches 400 million -- it's hard to imagine an audience that does not have a strong presence there.
It's also a potent tool for establishing your personal brand.
But at what cost? Facebook's most recent policy changes have people in a panic. There's more talk about leaving Facebook than I've heard in a long time. Most of that talk is ignorant panic. The truth is...most people don't understand the privacy setting and the risks well enough to know if they should leave or not.
I'm not suggesting that it's not an important issue but I'm guessing most people don't really know how to safeguard against the kinds of exposure we're talking about. People know they share a lot of stuff but they really don't know who is or isn't able to see it.
So let's add this up. Facebook, for most businesses and professionals, is someplace we should be. And, we have no idea if our privacy settings are what we want them to be. So what do we do?
You go to Reclaim Privacy. (reclaimprivacy.org) They've created a browser bookmarklet that will tell you exactly what's going on with your Facebook account AND help you fix it. All for free. (God love the internet!)
You simply drag their link to your browser's bookmark bar and then log into Facebook. Once you're there, just click on the link in your bookmark bar and voila, a window pops up and assessed your privacy settings. Here's what mine looked like:
It not only told me which areas were secure...but as you can see by the red and brown boxes... it told me when I should worry and when I was definitely not secure. But the best part is -- with a click on the blue boxes, it fixed (or gave me the chance to fix) the issue.
As with most things -- there is a happy medium. Thanks to the free tool from Reclaim Privacy, we can keep using Facebook without worrying about over exposure. Or without having to be Facebook fanatics who know how to modify over 170 settings located in 50 different spots. We just need to click the mouse!
The following were actually posted by employees on social media sites from their workstations, during business hours:
“Staff meeting is over. Thanks for sucking the life out of me–again.” [Brandon]
Ummm, hello, Brandon. Are you really that unhappy? Are you aware that your message can be read as: Brandon is a reactive, whiny drama-king who lacks the gumption to leave a job that sucks?
“Just hanging out here on Facebook – waiting for them to give me something to work on.” [Allison]
Really, Allison? Did you leave your brain at home this morning? I’d suggest you will find it hidden underneath that sack of ambition, which you also forgot to bring to work today.
And this now-infamous example from NextWeb.com of a young woman who was fired by her Facebook-friend-boss:
OMG I HATE MY JOB!!! My boss is a total pervvy wanker always making me do $hit stuff just to pi$$ me off!! WANKER!!
How to Take Action on What You Read: Filtering and Using Information
Posted: 03 Nov 2009 07:35 AM PST
You spend a lot of time reading. Whether it’s blogs, magazines, journals, Twitter streams, newspapers or good old fashioned books, you’ve got a huge amount of information at your fingertips. Every day, you take in tons of ideas for overhauling your life: whether it’s shaking up your fitness regime, working more effectively, or having stronger relationships. | Written on 11/03/2009 by Ali Hale. Ali is a professional writer and blogger, and a part-time postgraduate student of creative writing. If you need a hand with any sort of written project, drop her a line (ali@aliventures.com) or check out her website at Aliventures. | Photo Credit: dylanroscover |
How much time do you spend on Twitter, Facebook, and other social networking sites? It’s estimated that Robert Scoble spent over 2,555 hours on Friendfeed and Twitter in 2008, which is way more than a normal full-time job (2,000 hours).
Robert has essentially worked a full-time job with overtime for these two companies, pro bono. And don’t kid yourself into thinking that he’s the only one either.
But here’s the kicker: people like Mr. Scoble spend a lot unhealthy amounts of time building up profiles on sites they don’t even own.
Those of us who have spent enough time around the web realize that sites and services come and go, and to trust that one will be around forever is absolutely bonkers. Friendfeed, Facebook, Tumblr, Twitter… who knows what these sites will be in the next 10 years.
Sure, one could argue that Robert’s involvement on these 3rd party sites ultimately improves his personal brand. But if Friendfeed goes under, so does all those hours Robert spent on the site. Poof. Heck, Friendfeed was purchased by Facebook in August. Who knows what the future of Friendfeed?
The best way to safeguard yourself into losing everything you’ve worked so hard to create is to become your own platform, and not rely solely on a third-party to publish your content online.
If you’re going to be a “creator” on the web, you can’t put your faith in a single platform like Facebook or Twitter. You’ve got to create your own.
I’m a huge fan of Twitter, and it’s an incredible tool to connect and gain an audience. When you put all your content’s eggs in one basket, you’re putting yourself at a huge risk. While I don’t think sites like Twitter or Facebook are going to go away any time soon (knock on wood), we don’t know how this Web thing will turn out. You may find in 20 years that all those hours you spent creating content on Tumblr or Twitter might just be lost for good.
But more importantly, when you’re trying to brand yourself, it doesn’t help when people only see you as a Twitter user first. You want YOUR brand first then the platform, not the other way around.
Photo by Evil Erin
I can already hear the next question asked: “So how do you develop a following and gain attention without leveraging popular platforms like Twitter and Facebook?”
You’re right: you have to utilize them. You just can’t rely on them. It’s a fine line to walk.
Sure, you still need to be on other platforms. I’m on Twitter, Facebook, and a few other places. But I don’t live there. Those places only help my personal brand. They’re only tiny pieces of my digital identity. Sure, it would stink if one of those places shut down one day, but I’d still have my own personal platform.
But where I spend most of my time is working on things that are 100% my own. If Twitter is ever bought by Nazis, I’ll still have LifeDev. Or Web Jackalope.
Note: I have no idea if Nazis are interested in a Twitter purchase, but from what I hear everyone is giving Twitter offers these days. I wouldn’t be surprised if the Nazis haven’t put in a bid too. But I think we can all agree that if Twitter was run by Nazis, we would all spend a LOT less time there. And we’d really regret all the previous time we spent sending tweets.
Look at the really successful content producers on the web who have Twitter and Facebook accounts. Sure, they tweet often and keep their followers engaged. But you can bet your biscuits they spend twice as much time creating content for their blogs and own sites.
Here are a couple easy tips to creating a personal brand that’s invincible to the ever-changing winds of the Internet landscape.
Make it about YOU. If you’re going to use 3rd party services like Twitter, try and make the focal point of the pages you by adding a unique design that mirrors your brand in some way. I tried to do this as much as possible with both my personal Twitter profile and Web Jackalope’s Twitter profile with designs that were similar to the original sites.
Keep the balance. Be conscious of how much time you’re spending on third-party sites as opposed to creating your own content. Try making a 1:1 rule, where for every 20 minutes you spend on Twitter/Facebook, etc., you’re spending 20 minutes writing content on your own site.
Point back to you. Virtually all social media and social news sites allow you to create profiles where you can point to your site. Make sure all the 3rd-party services point to your own domain.
Photo by turkeychik
When it comes to online presence, you want to be an owner, not a renter of your brand. Just like in the housing industry, there are plenty of reasons that renting is appealing. If you’re an online renter, you don’t have to worry about servers, design, or many other things. But at the end of the day, you still don’t own anything.
All the resources that you put into building profiles at social networking sites and gaining followers show for nothing if the platform crashes.
Be your own platform, and reap the benefits.
Join the Conversation! Social Media & Marketing
Find out what the Social Media Craze is all about, where it came from, what’s going on, and where it’s going!
So, you’ve heard about words like
Social Media, Social Marketing, Facebook, Twitter, Blogs, and you’re wondering,
“ What’s this all about?” “Is this just a fad?” “It’s just for kids?” or perhaps, “It all sounds pretty stupid and a waste of time!”
No matter what you are thinking, people are talking about you, your business, your competitors, and you need to join the conversation.
Find out what the Social Media Craze is all about, where it came from, what’s going on, and where it’s going.
You’ll discover the power of communication that can keep you in touch with your current, former, and prospective customers.
About Our Speaker
Scott Howard is the founder of ScLoHo Marketing Solutions based in Fort Wayne, Indiana. Since 1986, he has created advertising and marketing campaigns using radio, print, direct mail, and a multitude of internet based media and marketing options.
Since 2003, he has been with Summit City Radio as a Senior Sales Executive, Station Manager, Teacher, Trainer and Mentor.
Scott writes, edits and publishes 5 blogs including 2 on Marketing, Advertising and Sales:
ScLoHo’s Collective Wisdom (http://sclohonet.blogspot.com/) is updated 25 to 30 times each week with sales training tips, marketing and advertising news and social media information.
The Not-So-Secret Writings of ScLoHo (http://sclohonet-thebook.blogspot.com/) is updated weekly. If Scott were to take the time to write a book on marketing, these would be the chapters!
Scott was recently asked to write a piece on Marketing and Advertising for the Fort Wayne Chamber of Commerce Emphasis newsletter, which was published and distributed in the Greater Fort Wayne Business Weekly August 21, 2009.
Services provided by ScLoHo Marketing Solutions include:
-Internet and Social Media Services
-Marketing Plan Consulting and Implementation
-Radio and Specialized Print Advertising Options
-Personalized Sales Training and Coaching
Scott serves on the Board of Directors of the American Advertising Federation of Fort Wayne as the Vice President of Membership.
Specifics
| Who Should Attend: |  | Anyone wondering what Social Media is... if it can help your business ... and why you might want to participate in it! |
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| Where: | | TQM Network Learning Center - Leadership & Learning Center |
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| Directions: | | The TQM Network Learning Center is located 825 Barr Street. Parking is available at meters surrounding the building or the parking garage on the corner of Wayne & Barr. Some limited free parking is available on the side of the building. The event will be held in the Lower Level Conference Room. |
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| Speaker/Instructor | | Scott Howard, ScLoHo |
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| Cost: | | $100 for non-members. No cost for members. |
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| Registration: | | You may register online at www.tqmnet.com. Click on the 'Register Now!' button. You may also send an email to register@tqmnet.com, or call Jamie at 260-557-7665. |
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| Deadline: | | Please register as early as possible, but not later than 10/8/2009. |
