Showing posts with label Blogs. Show all posts
Showing posts with label Blogs. Show all posts

Sunday, September 25, 2011

Transition Time for ScLoHo


This week my afternoon updates that I post at 4:08pm are going to be some "Best of Posts".

Here's why:

This summer when I transitioned from my 8+ years at Summit City Radio to a new career with Cirrus ABS, my co-worker Kevin Mullett challenged me to create something new.

Since 2003 my online persona has been as ScLoHo.

It actually began back in the 1990's when I was looking for a unique email address. Then when I launched my first blog on the Blogger platform I began using ScLoHo as a 1 name identity.

My given name is not unique. Google Scott Howard and you'll come up with the character that Michael J. Fox played in the movie Teenwolf; you'll find doctors, basketball players, crooks, restauranteurs, just about any profession has a "Scott Howard" in it.

ScLoHo is a mashup of my First, Middle and Last names: Scott Louis Howard. And while I have not purposely hid my identity, there are some people who know me only as one or the other.

The challenge that Kevin gave me was to create an online identity as Scott Howard.

My challenge was the transition. This is not a simple task, but there is enough stock in the ScLoHo personal brand that I decided to accept these challenges.

Earlier this year I bought domains for each of my websites and Blogger made it simple to change from their domain to the custom domain without losing any of the "juice" that I had built.

After talking with Kevin, I bought another domain which will be the new home of all of the blog posts that I post starting in October. ScottHoward.me is the domain in case you want to check it out as I am still developing it.

One of the challenges I'm learning is WordPress. Blogger (also known as Blogspot) which has been the home for most of the websites I've been working with, has been very easy to use and even customize.

While WordPress has plenty of options, the Dashboard interface and posting is different from Blogger and it took awhile for this limited geek to learn the differences.

ScottHoward.me already has over 100 posts that I imported from my other sites. In my learning process I discovered how to export then import over 4000 blog posts, out of the 11,000 that I have created in the past 8 years.

For those of you that have been using WordPress all along, you probably haven't had some of the struggles I went through.

I was also looking for a way to organize 4 separate websites into one new site with 5 or 6 categories.

I needed a theme that gave me the option of presenting all the updates, or the updates according to category, in a layout that would be easy to navigate for both you and me.

And I wanted to be sure I was employing Search Engine Optimization along with Social Sharing options. Quite frankly, these were not a big priority until recently when I started working for Cirrus ABS.

Cirrus is the largest website development company in the area and what attracted me to them was their understanding of marketing which is the heart of what I have been doing since 1986. Cirrus developed their own Content Management System which is the heart and engine of their Web platform and makes SEO and Social Sharing very, very easy for our clients.

But I decided to initially build ScottHoward.me on the WordPress platform so I would have that background knowledge of the capabilities and limitations of WordPress which is commonly used by many website developers.

One thing I have learned off the bat is that WordPress is not out of the box friendly to non-professionals the way the Cirrus Small Business Suite is very friendly.

(If you want more info about Cirrus's website solutions, or net-centered marketing, just drop me an email: Scott@ScLoHo.net and mention Cirrus in the subject line.)

One of the ways I have promoted my 4 blogs was social media including Twitter, Facebook and LinkedIn. These will continue to be a factor with the new website.

In the past year I have posted 46 updates per week spread over the 4 blogs. There will be a new strategy in place with the new site as I continue to strive for quality over quantity.

I still have lot's of work to do to be ready for the official public launch of ScottHoward.me, but am confident that most will be put in place over the next 7 days.

:)

Friday, September 02, 2011

Another Reason to Blog


My daughter Rachael used to keep a journal.

Lots of them.

She's a writer.

She introduced me to the world of blogging back in 2003 or 4.

I decided last night to take a trip down memory lane and see what I was doing 5 years ago.

I recorded it right here on this blog.

Have you started blogging yet?

Tuesday, May 31, 2011

The Rest of ScLoHo


Every once in awhile I need to remember to share a little more about this website and myself than I usually do.

You are currently on my personal website that I started several years ago as a blog to share some random thoughts with friends and family.

These days I update this site (http://www.sclohoreally.com/) twice a day.

At 6 in the morning I feature a link to another Fort Wayne area website.

At 4:08pm I post an afternoon update that varies depending on what is on my mind, what I've read, or what I have found online.

There are a few other websites that I own, edit and manage including a couple on Media, Marketing, Advertising and Sales.

ScLoHo's Collective Wisdom http://www.sclohocollectivewisdom.com/
is updated 3 times a day, 7 days a week with articles that I have collected from others that have bits of marketing oriented wisdom.

The Not-So-Secret Writings of ScLoHo http://www.scloho.info/is the book that my wife asked me to write a couple years ago, and instead I started another website that is updated every Tuesday morning at 7am with another chapter.
ScLoHo's Social Media Adventure http://www.sclohosocialmediaadventure.com/ is the site that is devoted to Social Media which I launched 5 months ago with updates at noon, 5 days a week.

I also have a home page which also has connections to my LinkedIn and Twitter profiles at http://www.scloho.net/

And for those folks who are on Tumblr, I have a Tumblr account that all of my blog site postings appear on = http://scloho.tumblr.com/

Saturday, May 14, 2011

ScLoHo Moving Day


Just a quick note that it is moving day for the 4 ScLoHo Blog sites.

I will continue to use the Google Blogger hosting platform, but each now has their own domain name:

ScLoHo's Really is moving from ScLoHo1.blogspot.com to ScLoHoReally.com

ScLoHo's Collective Wisdom is moving from ScLoHoNet.blogspot.com to ScLoHoCollectiveWisdom.com

ScLoHo's Social Media Adventure is moving from ScLoHoSocial.blogspot.com to ScLoHoSocialMediaAdventure.com

The Not-So-Secret Writings of ScLoHo
is moving from ScLoHonet-TheBook.blogspot.com to ScLoHo.info

I am doing this on a Saturday which typically is the slowest traffic day for the ScLoHo sites because there may be some downtime as the transition occurs. They say it could take 24 to 48 hours for a transfer to complete, but so far, it has been less than an hour.

All of the sites should automatically redirect, however for future reference, I would urge you to save the new domains in your bookmarks.

Thanks for your support.

Sunday, March 06, 2011

Fort Wayne Site of the Day


It's a Blog today. Someone I have known for a few years and ran into her a couple days ago at a coffee shop. Imagine that! Click on Pic.

Monday, January 03, 2011

Trashy

from the DLM Blog:

Thinning Out the Trash: How to Reduce Packaging Waste

Posted: 26 Nov 2010 06:18 PM PST


That container of yogurt I ate for breakfast, the cardboard box that held the books I just ordered, and the bags I used to buy my produce today all ended up in the garbage. It’s all waste, and we know it’s not good; such careless consumption clogs landfills, raises packaging costs, and uses up valuable resources and energy. But how do we cut the junk?

According to the City of San Diego’s Environmental Services Department, we throw away only approximately one-third of the garbage we generate immediately after we make purchases. There’s more waste we don’t even see, because that one-third accounts for only the primary packaging, when there are really three kinds:
  1. Primary packaging is what we handle as consumers.
  2. Secondary packaging is the term used for the larger cases or boxes that group quantities of primary packaged goods for distribution.
  3. Transit packaging refers to the wooden boards, plastic wrapping, and containers that load, transport, and unload these goods.
So for, say, one container of yogurt, there’s a lot of hidden junk.

Consumption with a Conscience
The first step in reducing packaging waste is not to bring it home with you. Thanks to sites like Treehugger, Care2, and Green Options (to name just a few), companies and consumers with the common aim of ditching the debris are finding each other and doing good things.

The United Kingdom especially is setting the trend here. Unpackaged, a store in London, encourages customers to bring their own containers or purchase reusable containers for a discount. And, the Co-operative Group, a democratic business model in the UK that offers comprehensive services to its four million members, reduced more than forty thousand tons of waste in 2007.

Here in the United States, our corporations are doing their part, too. Amazon launched its Certified Frustration-Free Packaging program in November 2008 to save shoppers the hassle of dealing with blister packs, bubble wrap, and unnecessary boxes. The reduced carbon footprint is really more a happy side effect of this initiative, but I’ll take it. Reviews on Treehugger and The Consumerist pan Amazon’s claims that it offers better packaging, however, so this idea might sound more appealing than it's reality.

Where companies drop the ball, some governments are taking action. The Netherlands, for example, instituted a Waste Fund in 2007, which it financed with a carbon tax on packaging. The fund helps to pay for the separate collection of household packaging waste, while the tax encourages businesses to reduce their waste and consumers to recycle more. Throughout Europe, the Green Dot program, part of the European Packaging and Packaging Waste Directive, requires companies to report the amount of packaging waste they generate and either recover it from the European market or pay a license fee to join a nonprofit program, like the Green Dot scheme, that contributes to recovery and recycling. More than two dozen European countries currently participate in this program.

Buy Wisely, from the Bottom Up
Until we get something like the Green Dot scheme going in the United States, it’s mostly up to us as consumers to shop carefully and abstain from buying unnecessary packaging. While it’s true that we do need some packaging for our health and safety, to prolong shelf life, and to deter theft, most manufacturers over-package their products and charge you for it. Look for alternatives, and if you can’t find companies near you that meet your needs, here are some other not-so-trashy tricks:
  • BYOB
    According to ReusableBags.com, we use one million plastic shopping bags per minute. Don’t be a statistic; bring a tote bag. And that goes for produce, too. You don’t need to use those handy-dandy plastic bags just to weigh your apples, because you’re going to throw them away the minute you get home.

  • More Is Less
    Avoid single-serving items that are overly packaged; buy in bulk instead. Better yet, head for the bulk bins of your local health-food store for grains and nut mixes. Larger quantities are generally discounted, too.

  • Speak Up
    Build good relations with local vendors and request that they avoid using excess packaging. Write letters to large companies asking the same. Consumer demands drive the market, so demand less waste.
In general, just think about the life span of what you’re buying before you actually buy it. Do I really need six six-ounce yogurt containers that will eventually end up in the trash (or even the recycling bin) when I can buy one thirty-two-ounce container of the same yogurt instead? It’s like going on a diet: you’ll begin noticing all the areas in which you’ve been grossly overindulging yourself.

Thinning Out the Trash
The next time you go to the supermarket or order something online, pay careful attention to how much of what you purchase ends up in the garbage; you’ll see that it’s quite a lot. Then see what you can do to change that. It’s also quite a lot.

Written on 11/26/2010 by DivineCaroline. DivineCaroline a place where people come together to learn from experts in the fields of health, spending, and parenting. Come discover, read, learn, laugh, and connect at DivineCaroline.com.Photo Credit: Per Ola Wiberg

Sunday, December 19, 2010

Where Did Dad Go?

from the AOM blog:


A Generation of Men Raised by Women

“We’re a generation of men raised by women. I’m wondering if another woman is really the answer we need.”

This comment, made by the Tyler Durden character in the movie Fight Club, is one of the most memorable lines of that film and has oft been repeated and discussed. It’s sticking power is surely due to the way it resonated with many men–how it so succinctly summed up their life’s experience. Products of divorced parents, single mothers, or fathers who spent more time at work than at home, these men lacked a vital example of manhood growing up. Oftentimes, not only was their dad not around, male mentors in other areas of their life were few and far between as well. They understand well Nathaniel Hawthorne’s lament in The Marble Faun:

“Between man and man there is always an insuperable gulf. They can never quite grasp each other’s hands; and therefore man never derives any intimate help, any heart sustenance, from his brother man, but from women-his mother, his sister, his wife.”

Without male mentors, many men of this generation have felt adrift, unsure of how to deal with an indescribable but acute lack in their lives.

How did we get to the point where it is possible, as Edward Abbey put it, “to proceed from infancy into senility without ever knowing manhood?”

There are three primary social institutions that have historically served to mold young boys into men: family, religion, and education. Yet the masculine influence of these institutions diminished over the last century. Let’s take a closer look at each.

The Family

During the pre-industrial period, a man’s home was also his workplace. For the farmer and the artisan, “bring your kid to work day” was every day. Father and son worked side by side from sunrise to sunset. Fathers taught by example, not only apprenticing their sons into the trade, but subtly imparting lessons on hard work and virtue.

This relationship was disrupted by the Industrial Revolution, as fathers were forced to abandon the land and the workshop for a place on the assembly line. A clear line was drawn between the home and the workplace. Dad left the tenement in the morning and did not return for 10-12 hours at a time. As we’ve discussed previously, the result of this economic shift was that the home became thought of as the women’s sphere, a feminine refuge from the rough and dirty professional and political realm, the “man’s world.” Children spent all their time with mom, who, as the repository of virtue and morality, was expected to turn her boys into little gentlemen.

The ideal (which was always more ideal than reality) of mom at home and dad at work would persist into the 1950s. This is still a romantic standard many would like to return to, ignoring the fact that such a set-up kept dad away from his children for the bulk of the day, depriving them of his mentoring and creating a culture where his parenting role was deemed subordinate to mom’s.

But at least in that situation dad was around. The divorce rate began to climb at the turn of the century and peaked around 1980 when many states legalized no-fault divorces. And the courts, as they still do today, typically favored the mother when issuing custody rights. Whereas boys once didn’t see their fathers while they were away at work, now they only saw dad on weekends or holidays. And of course, many dads voluntarily fled from the responsibility of their children; the percentage of single parent households (84% of which are headed by single mothers) has doubled since 1970.

Education

Until the mid-nineteenth century, the vast majority of teachers were men. Teaching was not considered a lifelong career but was rather undertaken by young men during the slow periods on the farm or while studying to become a lawyer or minister. Children were thought to be inherently sinful and therefore prone to unruly behavior; they thus needed a strong male presence to keep them in line. As some Christian denominations became more liberal, the emphasis on children’s sinfulness was replaced by a focus on their need to be gently nurtured into morality, a task believed to be better suited to the fairer sex. At the same time, women were marrying and having children at a later age, allowing them more time to teach before settling down. The result was a complete reversal in the gender make-up of the education profession.

In 1870, women made up 2/3 of teachers, 3/4 in 1900, 4/5 in 1910. As a result, boys were spending a significant portion of their day at school but passing the time without the influence and example of an adult male mentor.

Religion

The third institution that has historically socialized boys into men is religion. And during the past century, that religion for a majority of Americans was Christianity. But if the home had become a thoroughly feminized place, the church was hardly a refuge of masculinity.

Women are more likely to be religious than men-and this holds true across time, place, and faith. This means they have historically been more likely to attend religious services and be active in a congregation. And Christian ministers, whether consciously or not, naturally catered their style and programs to their core audience. The Jesus men encountered in the pews became a wan, gentle soul who glided through Jerusalem patting children’s heads, talking about flowers, and crying.

A push back against the perceived feminization of Christianity began around the turn of the 20th century. Referred to as “Muscular Christianity,” its proponents linked a strong body with a strong faith and sought to inject the gospel with a vigorous virility.

The most visible and popular leader of this movement was the evangelical preacher, Billy Sunday. Sunday had been a professional baseball player before undergoing a conversion to Christianity and deciding to devote himself to spreading the faith. Sundays’ preaching style was charismatic and physical; peppering his sermons with baseball and sports references, he would run back and forth, dive to the stage like he was sliding into a base, and smash chairs to make his point.

Obviously struck by the difference in Sunday’s preaching versus the typical “effeminate” style of the day, a journalist described Sunday in action:

“He stands up like a man in the pulpit and out of it. He speaks like a man. He works like a man…He is manly with God and with everyone who comes to hear him. No matter how much you disagree with him, he treats you after a manly fashion. He is not an imitation, but a manly man giving all a square deal.”

Sunday presented Jesus as a virile, masculine Savior; he was “the greatest scrapper who ever lived.” Here was a strong Messiah, an artisan with the rough worn hands of a carpenter, a man who angrily chased money changers out of the temple and courageously endured a painful execution. Faith was not for the meek and sedentary. Sunday believed that a Christian man should not be “some sort of dishrag proposition, a wishy-washy, sissified sort of galoot, that lets everybody make a doormat out of him. Let me tell you, the manliest man is the man who will acknowledge Jesus Christ.” “Lord save us from the off-handed, flabby cheeked, brittle boned, weak-kneed, thin-skinned, pliable, plastic, spineless, effeminate, ossified, three karat Christianity,” he prayed.

Operating on the principle that “The manly gospel of Christ should be presented to men by men,” in 1911 Sunday started “The Men and Religion Forward Movement.” Week long revivals just for men were held to great success; male church attendance increased a whopping 800%.

Yet Sunday didn’t solve the problem of getting men into the church-going habit. With the advent of new sources of entertainment, Sunday’s popularity, and that of revivals generally, died out and the gender imbalance in religion remained thoroughly entrenched.

The Current State of Affairs

With fathers missing in action, schools staffed by female teachers, and churches struggling to connect with their male members, many of the current generation might rightly feel they were “raised by women.” Where does that leave them and the future of masculinity?

It’s truly a mixed bag. Many things remain less than ideal, but there is also room for justified optimism.

The gender imbalance for Christian churches has continued to increase. In 1952, the ratio of female to male active church goers was 53/47; now it is 61/39, and the complaint that the culture of Christianity is overly feminized remains. But churches continue to try to attract men into the fold, with attempts that range from the sincere and thoughtful (Men’s Fraternity), to the patently ridiculous (Football Sunday-wear your favorite team’s NFL jersey and do the wave!).

The numbers aren’t too rosy when it comes to education either. In the last 30 years the percentage of male teachers in elementary schools has fallen slightly, from 17% to 14-9% (depending on the source). The number is even lower for pre-k and kindergarten teachers; only 2% are male. While more male teachers can be found in secondary schools, there has been a decline there as well, from 50% in 1980 to around 40% today. With boys falling behind girls in academic performance, some education experts are actively trying to recruit men into the profession.

Despite continuing problems in the familial sphere and its attendant hand-wringing (1 in 3 American kids will grow up in a home where the parents are either divorced, separated, or never married), there are reasons to be optimistic about this vital institution and the man’s role in it as well.

While it is popularly thought that the divorce rate is increasing, it has in fact been falling for the last three decades and is currently at its lowest level in 30 years. Among those couples who are college-educated, the divorce rate is only 11%.

I’m also hopeful about the future because of the marvelous wonders of technology. I think our modern advancements will allow a greater and greater number of men to work, at least part of the time, from their homes. And I think this will usher in a new archetype of manliness: the Heroic Artisan 2.0.

While it’s easy to feel nostalgic for a time period like the 1950s, I’m happy to be a dad in the modern age. I don’t work 10 hours a day at a job I hate, come home, play with my kids for a few minutes and then crack open a beer in front of the tv. My father traveled a lot and never changed a diaper. He was a great dad, but I’m loving having a much more hands-on role with our new arrival. Say what you will about the feminism movement, but I’m happy to have been “liberated” from the Industrial Revolution ideal of being the absentee bread winner. If there’s one generational difference I notice between my parents’ generation and mine, is that my generation values time over money. And not because we’re lazy either, but because we’re not willing to trade time with the people we love most for a gold watch at retirement.

Me and the Gus

According to a recent survey, 76% of adults said their family was the most important element of their life, and 40% say their current family is closer than the family in which they grew up.

These statistics bear out the real reason for my optimism about manhood and the family, which is truthfully simply based on the gut feeling I get from engaging and talking with other men in my life. The guys I know who grew up feeling like they were “raised by women” are earnestly dedicated to doing better by their kids than their dads did by them. They want to be as much a part of their kids’ lives as possible. Although it’s not a very scientific sample, in the situations I know of where a family has broken up, it was the guy who wanted to keep the marriage together and wanted more custody of the children. Even when divorce couldn’t be avoided, these men do all they can to remain part of their children’s lives.

Perhaps the biggest reason for my optimism about the future of manliness is, well, the popularity of this website. I’ve been rather astounded and quite humbled by how quickly it has grown over the last 3 years. Some people say that it’s “sad” that men need to learn how to be men from a website. Such criticism seems to be born of an assumption that boys pop out of the womb with an innate sense of everything there is to know about being a man. Of course that’s not the case—we learn how to be a man from the mentors in our lives. And for many men, those men simply weren’t around growing up. Or even if they were–and in what is yet another reason I am optimistic about the future-they still desire to improve themselves, to learn as much as they can and utilize their potential to the utmost. Yes, ideally you should learn manliness from your father and other mentors, and the art of manliness should be passed down from generation to generation. But where there’s a link missing in that chain, we’re happy to stand in the gap–imparting information that you can pass down to your kids, a generation that will hopefully be raised by women and men.

There’s a lot to chew on here, and I’m really looking forward to a great discussion of the topic and hearing what you have to say. Share your thoughts in the comments!

Source:

Manhood in America by Michael Kimmel

Wednesday, November 10, 2010

Twitter is Dead and other Fables


First a disclaimer:

I work in the "old media" world.

I earn a living to support myself and my family via selling advertising schedules on a group of Fort Wayne radio stations known as Summit City Radio.
Summit City Radio stations include WXKE, the city's Heritage Rock station known as ROCK 104, which has been on the air since the 1970's.

We also have WGL-AM 1250, which is Indiana's First Radio station. Currently known as 1250 The River, we acquired Pat White, former afternoon talk show host on WOWO, to host a morning talk show from 6am to 9am. We brought in his former co-host and producer, Queen Diane, and also added long time Fort Wayne weatherman Greg Shoup to keep us on top of things.


When Pat and the Queen sign off at 9am, we feature music that I would characterize as Easy Listening from 9am until 6am. Our listeners have come to rely on our hourly newscasts from CBS too.
We also carry some sports on 1250 WGL, namely High School Football & Basketball, and IU sports as well.

Next on the list of Summit City Radio stations is WNHT, commonly known as WILD 96.3, and our latest addition is WGL-FM, known as V-102.9.
Click here to check them out and contact me if you would like any, yes any information about advertising. My email: Scott@ScLoHo.net

Along with being in the radio business since the late 1970's, I have been involved with other forms of marketing and advertising, consulting, giving seminars, coaching, mentoring, etc.

And since 2005, I have also been involved with Social Media, which used to be called "New Media." The website you are reading write now is the second blog I created 5 years ago which is considered one form of Social Media.

The term Social Media really didn't have much of an impact and go mainstream until the rise of Facebook. Now it seems like everyone is on Facebook, young, old and in between. In the seminars I've given, I ask people if they are on Facebook, and those that are, (90% or more), are involved with social media.

So, what is social media? Basically it is any one of a number of platforms available on the internet. What makes it social is the ability to have some form of two way communication.

Facebook has the largest number of members. Over 500,000,000 worldwide. Facebook is a modern day America On-Line. It is a world of its own that includes photo albums, games, conversations and is the most accepted form of social media today.

YouTube is considered a social media platform since it is accessible to all, and you can comment online.

LinkedIn is a social media platform for connecting with professionals.

Twitter is a social media platform that when used properly is very social in that it is a conversation agent.

Also blogs, like this one are considered social media if they allow comments. No comments allowed? Sorry you're just another website in my book.

Earlier this year, my radio station managers wanted to get a handle on social media for our advertising clients. One of the stations Program Directors said "Twitter is Dead". I could have argued with him, but it wasn't worth it. My goal is for the stations to get active in using social media to interact with listeners and due to the mass appeal of Facebook, that's where our stations are focusing their efforts.

Last night I attended my first city council meeting to observe and afterward spoke with a few people I knew including one of the council members who was used to be pretty active with a local blog focused on news worthy items. He admitted to me that I am much more active than he is these days, which has been noticeable, but then he repeated a statement that I heard this summer, "Twitter is Dead".

(For more on why I went, click here).

Sorry to tell you this, but it is not dead.

The rapid growth of new members has slowed but it is not dead.

Dead would mean no one is using it.
Dying would mean people are giving up and not using it anymore to the point of decline where it will be dead soon.

I believe Twitter is neither.

And here's why.

Everybody does not stick with something that is new. Lot's of people will try it, some will understand it, others will try it for awhile, many will abandon it if they haven't figured it out for their own lives and purposes.

One notable exception in this country is toilet paper, thankfully. Bu there are other cultures around the world that don't use toilet paper. It never caught on.

Because I don't like the lyrics to Hip/Hop music and don't listen to it doesn't mean it is dead. We have over 75,000 people in Fort Wayne that listen to one of the two stations featuring Hip/Hop music in town every week according to the rating services that I have access to.

Twitter is so simple that many people don't understand it.

Twitter is a conversation tool, similar to text messaging.

Twitter is a way to send clickable links to a website.

Twitter is a way to get answers and give answers, fast.

And because it is not filled with some of the crap that Facebook has like games, photo albums and all the other silly apps, it is streamlined communication.

And I suppose I should wrap this up with ways you can contact me via social media.

Twitter is where you'll most likely find me. @ScLoHo Short & sweet.

I have a Facebook page too and LinkedIn profile, a couple of YouTube profiles and even an old MySpace account that is inactive.

If you Google ScLoHo, you'll find a few thousand links to me. Or just go here = http://www.scloho.net/

Monday, August 02, 2010

The New World Order


This used to be a term used for a conspiracy theory leading to a unified, one world government.

However I'm applying it to a new way of doing things that didn't exist in my parents lifetime.

Seth Godin posted this on his blog:

A post-industrial A to Z digital battledore

New times demand new words, because the old words don't help us see the world differently.

Along the way, I've invented a few, and it occurs to me that sometimes I use them as if you know what I'm talking about. Here, with plenty of links, are 26 of my favorite neologisms (the longest post of the year, probably):

A is for Artist: An artist is someone who brings humanity to a problem, who changes someone else for the better, who does work that can't be written down in a manual. Art is not about oil painting, it's about bringing creativity and insight to work, instead of choosing to be a compliant cog. (from Linchpin).

B is for Bootstrapper: A bootstrapper is someone who starts a business with no money and funds growth through growth. The internet has made bootstrapping much easier than ever, because the costs of creating and marketing remarkable things are cheaper than ever. It's really important not to act like you're well-funded if you're intent on bootstrapping (and vice versa). You can read the Bootstrapper's Bible for free.

C is for Choice: I didn't coin the term the Long Tail, but I wish I had. It describes a simple law: given the choice, people will take the choice. That means that digital commerce enables niches. Aggregating and enabling the long tail accounts for the success of eBay, iTunes, Amazon, Craigslist, Google and even match.com.

D is for Darwin: Things evolve. But evolution is speeding up (and yes, evolving). While it used to take a hundred thousand years for significant changes to happen to our physical culture, the nature of information and a connected society means that 'everything' might change in just a few months. Ideas that spread, win and organizations that learn from their mistakes lead the rest of us. (from Survival is Not Enough)

E is for Edgecraft: Brainstorming doesn't work so well, because most people are bad at it. They're bad at it because their lizard brain takes over moments before a big idea is uttered. "Oh no!" it says, "I better not say that because if I do, then I'll have to do it." And so brainstorming quickly becomes clever stalling and timewasting. Far better is to practice edgegraft. Someone announces a direction ("we'll be really convenient, we'll offer our menu by fax,") and then the next person goes closer to that edge, topping it, ("we'll offer it by email!") and so on, each topping the other in any particular direction. (from the book Free Prize Inside)

F is for the Free Prize: People often don't buy the obvious or measured solution to their problem, they buy the extra, the bonus, the feeling and the story. The free prize is the layout of Google--the search results are the same, but the way the search feels is why you choose to search there. If engineers thought more about the free prize, we'd need fewer marketers.

G is for Go go go™: I just trademarked this one, but you have my permission to use it all you like. Go go go is the mantra of someone who has committed to defeating their anxiety and ignoring their lizard brain. Not a good strategy for airline pilots, but for the rest of us, a little Go go go might be just the ticket.

H is for broken: Isn't it just like a marketer to compromise when he should have organized better in the first place? There's a lot in our consumer society that's broken, but try to avoid getting obsessed with it. Far better to ship your own stuff that's not broken instead.

I is for Ideavirus: A decade ago a wrote a book that was free. It still is. It argues that ideas that spread win, and you can architect and arrange and manipulate your ideas to make them more likely to spread. Note that I'm not saying you can add gimmicks and spam and networking to spread your idea. I'm saying the idea itself is more or less likely to spread based on how you design it.

J is for just looking: When there's plenty of choice and everything is a click away, I'm very unlikely to take action, certainly unlikely to actually buy something from you. I'll do it tomorrow. Or the day after. Which means the only way you create action is to produce an emergency. Why now? Why not later...

K is for kindle: No, not the ebook reader. Kindle as in patiently starting a fire. The TV era demanded blockbuster launches of blockbuster products aimed at the masses. The internet responds better to bonfires that are kindled over time, to ideas that spread because the idea itself is the engine, not the hype or the promotion. First, ten.

L is for Lizard Brain: This is a huge impediment to getting what you want, finding your calling and satisfying your customers. The lizard brain is near your brain stem, including your amygdala. It's the part of your brain responsible for anger, revenge, fear, anxiety and reproduction. It's the original brain, the one that wild animals possess. Steve Pressfield has named the voice of the lizard: it's the resistance. The resistance rationalizes, hides and sabotages your best work.

M is for Meatball Sundae: This is the unfortunate combination of traditional products and services (designed for low price and good quality) with the high-growth nature of the idea-driven internet. When your boss tells you to build a viral campaign about some lame product gathering dust in the warehouse, she's asking you to build a meatball sundae and you should flee.

N is for NOBS: Otherwise known as the new order business school. My rant about this points out that for most people, a traditional MBA is a waste of both time and money. The two biggest benefits--the selection process of getting in, and the social process of networking--could be accomplished, in a Swiftian fashion, without any classes at all.

O is for Orangutan: I could have used the word 'monkey', but I already had an M listing, plus I love the way you spell Orangutan. Anyway, the primate is the best way to think about how people interact with websites. They're like monkeys in a psychology experiment, looking for the banana. Where's the banana, they ask? Of course, I don't know the monkey word for banana, so I'm paraphrasing. If your website offers a banana, people are going to click on it. If they don't, they'll leave. My argument for banana design is in The Big Red Fez.

P is for Permission: Anticipated, personal and relevant messages will always outperform spam. Obvious, but true. So then why do you persist in spamming people? Billboards, TV ads, phone calls--they all are defeated soundly by delivering your offers with permission. In fact, the biggest asset a company can build online is this privilege, the list of people who would miss you if you didn't show up. Here's the original interview (12 years ago!) in Fast Company.

Q is for Quitting: Sticking things out is overrated, particularly if you stick out the wrong things. In fact, I think you'd be much better off quitting most of what you do so you have the resources to get through the hard slog I call the Dip... The challenge, then is to not quit in the Dip, but instead to quit everything else so you have the focus to get through the slog of what matters.

R is for Remarkable: A purple cow is remarkable, because it's worth talking about. Not because you, the marketer said it was, but because I the consumer did. And in a world without effective, scalable advertising, remarkable products and services are the single best way to succeed. Here's a long essay from seven years ago.

S is for Sneezer: What do we call someone who spreads an idea the way some people spread a virus? Seek them out, cater to them, organize them.

T is for Tribe: Human beings evolved to be attracted to tribes. Groups of like-minded people who share a culture, a connection and perhaps a goal. And each of these tribes seeks leadership. The opportunity for marketers today isn't to sell more average stuff to more average people. The opportunity is to find and connect and lead tribes of people, taking them somewhere they want to go.

U is for Ululate: Not because it's relevant, just because it's the single best word in the English language. Can I sneak an extra C? The cliff business.

V is for Very good: No one cares about very good. I can get very good from just about anyone, and certainly cheaper than I can get it from you. We don't have a competence shortage, not any more. No, I'm only going to pay extra for the personal, the magical, the artistic and the work of the linchpin.

W is for Worldview: I first encountered this term via George Lakoff. Your worldview is the set of expectations and biases you bring to a situation before any new data appears. Some people hear a politician say something and hate it, while others are thrilled by it. Is it the thing that was said or the person who said it? Some people hear that Apple is about to launch a new product and they get out their wallets, others flee--before they even know what it is. If you don't understand the worldview of the people you're selling to, you will fail.

X is for Xebec: I hate it when A-to-Z listmakers cheap out on the X. Hey, a xebec is a three-masted schooner. And they're obsolete. Just like CDs, newspapers and a whole host of interesting but dated business models. Sorry. Imagine someone saying: "He's a nice guy, but that company he works for is a xebec."

Y is for You. You the artist. You the one who makes a difference. You the one who stands for something and now has the leverage (and access to the market) to actually ship. Go go go.™

Z is for Zoometry: Originally a term from zoology (pronounced zo-ology, in case you were curious), zoometry is the science of instigating and learning from change. This is the revolution of our time, the biggest one in history, and it's not just about silly videos on Youtube. One by one, industry by industry, the world is being remade again and again, and the agents of change are the winners.

Sunday, July 25, 2010

The Women are Taking Over

Actually, I think they have been in charge for a l-o-n-g time.

This is from the WonderBlog:

The End of Men… As We Know It?

Posted: 20 Jul 2010 09:12 AM PDT

The cover story of the July/August issue of The Atlantic is worth a read for any of you who are interested in learning more about how the rise of the female worker and consumer actually came about. Hanna Rosin does an excellent job of comprehensively covering the subject in a way that, to this point, no other reporter has been able to do.

I strongly encourage you to read the lengthy article (which you can do online), especially if you have daughters that will someday be entering the workforce. But I thought I’d share some of statistics from the article that back up Ms. Rosin’s explanation of “how women got control – of everything.”

  • In fertilization clinics, reports for “sperm selection to choose the sex of a child” (most still in clinical trials), runs 75% girls, 25% boys.
  • A 2006 study measured the economic and political power of women in 162 countries. In almost all cases, the greater the power of women, the greater the country’s economic success.
  • In our current Great Recession, 75% of the 8 million jobs lost were those belonging to men.
  • For every two men who receive a B.A. this year, three women will do the same.
  • Of the 15 job categories projected to grow the most in the next decade, all but two are dominated by women.

Statistics like these, combined with the socio-economic and cultural shifts that trend toward a matriarchal society, mean that just about every tradition – from fatherhood to breadwinner to bill payer – is changing in a big way.

Just something to think about over your morning coffee… and something to start preparing for in planning ahead for the future of your business.

Saturday, July 17, 2010

Fort Wayne Site-of-the-Day


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Sunday, July 11, 2010

Combining Creative with Logic


I find myself not fitting many of the personality style stereo types.

I'm not an engineering type, but again, I have those elements in me. I'm not the creative type, but I have those elements in me too.

I am a good puzzle solver and I like to simplify things and I like to look at both the details along with the big picture. And I get bored easily.

So maybe I am creative, maybe I am the engineering type, it's just not mutually exclusive.

And that's what allows me to work with a variety of people and circumstances.

Seth Godin wrote about combining these too elements:

The theory of the case

Here's a way to get more strategic.

Instead of arguing for a course of action based on the status quo or your emotional gut, describe the theory of the case.

A is true.

B is true.

If we do C, then A and B should permit us to get D.

The method of this strategic analysis is that you expose your assumptions, you describe your actions and your posit the results. This permits your teammates to supply facts that might change your analysis.

Wait, A isn't true.

Wait, we're not capable of doing C.

Wait, if we did C, it's not clear we would get D. Tell us how that would work...

This is far more useful than saying, "I hate you, you're an idiot." By making your assumptions and logic clear, you allow a more productive conversation to take place at the same time get buy in from your teammates who might be coming from a different worldview than you do.

Even better, you can then weave the case into a story, a vivid one that resonates.

If any of your steps involve doing something that's never been done before, you'll know where you need to focus your energy.

Too often, people fixate on a result they want and presume that if they just try really hard (with good intent) then maybe it'll happen.

PS if one of the steps is, "and then a miracle happens," you probably need to work on your case a bit.

Saturday, May 29, 2010

Fort Wayne Site-of-the-Day


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Sunday, May 16, 2010

Free E-Book for Guys

I had a good relationship with my Dad, the main man in my life.

I've tried to follow his example as a Dad and one of these days as a Grandpa.

In reality, I've had a lot of practice, as I have a step-grandson who is on the verge of turning 12 and I've know him since he was 2.

Fathers day is always the 3rd Sunday in June and while fatherhood is a huge part of being a guy, there are other parts that are just as important.

A few years ago, I discovered a blog, the Art of Manliness which has daily updates, some of which I repost here.

Now, they are offering a free book of Manliness wisdom:


Download the Lessons in Manliness eBook

Edit: The download link should be working now.

Back in March we did a group writing project here on AoM where we asked readers to submit essays on the lessons in manliness they’ve learned from a man in their life. We received 46 submissions from men who shared stories about the grandfathers, friends, and mentors who have lived lives that showcase the very best in being an honorable man.

I’ve finally put all the submissions into a nicely formatted eBook so that everyone can enjoy and hopefully learn from the lives of ordinary men who have helped pass the art of manliness on to others. At over 100 pages long, it’s pretty substantial for an eBook. And it’s completely free.

So download the FREE Lessons in Manliness eBook now! Please share it with as many people as you want.

I hope you enjoy it, and if you missed out on submitting a Lessons in Manliness essay this time around, we’ll probably be doing this again in a year. So stay tuned.

Finally, a big thank you goes out to all those who contributed to this project. Kate and I really enjoyed reading your submissions and were inspired and touched by the men you wrote about. Thank you for taking the time to honor these men and for sharing their stories with the men of AoM.

Monday, May 03, 2010

Other People's Blogs


One that I recommend is Seth Godin. I have several of his books and they altered some of my thinking. I don't always agree with him, but it stirs the creative juices.

Oh yeah, he write something on his blog everyday.

Like this which popped up Saturday afternoon:

Odds and ends

Can't decide which are the odds, and which are the ends:

Right now, go buy this hard drive and do a bootable backup of every computer you care about. $60. If you spend six minutes a month (set it up before you go to bed), you'll thank me one day.

This blog makes me smile every day. If you're not in the habit of reading blogs by subscription, now is a great time to start.

If you're remotely serious about cooking, you should buy a cast iron fry pan. Your grandchildren will fight over it when you're dead.

Great writing matters. Here's my favorite blog about shaving (!) and here's a shaving website (no, there's no theme developing) that cops an attitude with their copy and pulls it off. And it helps the shaving cream is aces.

There are deep and magical micro-tribes online, and they're maturing. Check out this one before you buy a stereo. Wherever early adopters go, there are opportunities.

While I was waiting in (a long) line to see Shepard Fairey's pop up shop in New York yesterday, an enterprising gallery owner walked down the line and handed people postcards promoting his new show. The titles of the paintings are killer, and even better is the idea that people in line (wherever they are) are desperate for distraction.

And finally, the world's most famous book cover designer is also a killer novelist, writing about the prosaic world of advertising and art. The original is extraordinary and I just discovered that there was a sequel. (for $6!). I loved it and was moved by it. Thanks Chip.

Sunday, March 07, 2010

Gifting from the heart

I'm a hard person to buy for these days, unless you have a bucket of extra cash. But you don't need a lot really.

The best gifts I've received are usually ones that involve planning, thought, and insight. Those are usually the most fun to give too.

Tim Miles writes a blog that featured this story last week:

Are You A Gift Artist?

Posted: 04 Mar 2010 07:51 AM PST

Do you give great gifts? Perfect gifts? Are you that person?

Each of us has that one person in our realm of association who’s just a better gift-giver than everyone else. They make a high art out of giving just the right gift.

That’s a powerful skill to possess, my friends.

Think about how you scratch your head in wonder at how he surprisingly came up with just the right thing.

My friend and colleague, Paul Boomer, recently gave me a pen and a book that leave me still scratching my head. In an effort to help you present more thoughtful gifts to your clients, vendors, and friends, I’ll deconstruct what Paul did:

  • He gave me a pen. As a writer, I value a good writing instrument as much as I value good verbs. I will constantly have his gift in my hand. When planning your next gift, think what would be of good use to your recipient.
  • He made the pen. Yup, that’s what I said. Sorry to bury the lede. He made the sucker – out of Paduke, an exotic wood that will darken with age. “How long did you take to make this pen, Boomer?” “Oh, about four hours.” When planning your next gift, think how you can invest more time than money.
  • He sent a follow-up email later that evening with hyperlinks detailing how the pen was made. He saw that I was clearly very interested in the process, so he anticipated my questions and provided me a bonus gift of a great story. When planning your next gift, think how you can make it even more special by providing a good story.

His second gift – the book – was originally published in 1980 and just recently reprinted.

Are you familiar with the Choose Your Own Adventure older-children’s books?

You see, Boomer and I often talk together to prospects about the defining characteristics of good websites. I’ve often asked prospects if they were familiar with those books as they’re a great analogy for how visitors with different personas will each travel different paths on a site but all should hopefully end up with the princess and not being eaten by the dragon. He’s heard me say something similar on a dozen occasions.

The book symbolically means nearly as much to me as the pen.

When planning your next gift, consider any analogies or metaphors your recipient may use with frequency – are there any symbolic gifts you may give them?

To make a memorable impression when saying, “Hey. You matter:”

  1. Invest more time than money.
  2. Keep your ears and eyes open and don’t be afraid to jot down notes now in your little black book ahead. Always be shopping.
  3. Give gifts at the most unanticipated of times.

Become an Artist of Giving. No need to thank me.

Consider it my gift to you.

Tuesday, February 02, 2010

Fort Wayne Site-of-the-Day


Click on Pic

Monday, February 01, 2010

Black History Month

from the AOM blog:

Motivational Posters: Black History Month Edition

Posted: 31 Jan 2010 08:19 PM PST

Here in the States, February is Black History Month. So we decided to commemorate the month with a special edition of our motivational posters series, featuring some of history’s most influential African-Americans and their powerful words of wisdom. An excellent way to start off your week! Enjoy.

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